UMAX
Ultra Reality
We judged that the biggest strong point of UHD is the magnificence of grand screen and ultimately realistic color. To express this, we captured a beautiful nature domestics and overseas and an exotic scenery of Europe with time laps technique and made UMAX logo with changeable colors extracted from this shoot. The identity of UMAX color was set as realistic and changeable colors extracted from Nature.
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- Project.
- UMAX
Channel Brand Design
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- Client
- CableTV VOD
Credits.
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- Brand Identity Strategy
- Shawn
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- Photography
- Shawn, Kim Jin-ho
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- Graphic Design
- Lee Jung-hyun
Jang Jin-cheol
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- Sound
- JUSh
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- Logo Design
- SON Design
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- Producer
- Shawn