KBS2
All Together
KBS2 defines its identity as a family-like and warm atmosphere in broadcasts. As part of the efforts to demonstrate our identity, we have manufactured a short animation featuring a human character and adjusted the RGB value to add a fluorescent effect to the existing color of yellow, which has been used by KBS2. (KBS2=YELLOW + Family) Getting rid of the preconception that a public broadcasting should use a dignified and magnificent image of identity, we designed KBS2 as minimal and chic. This is the best result to reflect KBS2’s will to innovate and transform itself.
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- Project.
- KBS2 Network Design
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- Client
- KBS
Credits.
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- Brand Identity Strategy
- Shawn
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- Director_ID_Couple
- Jang Jin-cheol
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- Director_ID_Ballet
- Jang Han-jin
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- Director_ID_Kids
- Jo Eun-jin
Lee Won-seok
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- Director_rating_7/15/19/all
- Jung Hee-seok
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- Director_rating_12
- Jo Eun-jin
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- Sound
- JUSh
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- Producer
- Shawn